Online games publisher We R Interactive this morning announced that it has raised $5 million in second round funding from a slew of private investors, including Elio Leoni-Sceti, former CEO of EMI Music and Paul Fitzsimons, ex-media sector partner at Apax Partners. The company secured initial funding upon launch back in July 2010, although it's unclear how much they raised then. The proceeds of the financing round will be used to support the ongoing development and international roll-out of the startup's first social game, I AM PLAYR, a point-of-view game that allow players to experience the life of football players through their eyes.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Bh4Vb9aDJ0s/
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