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Tuesday, June 14, 2011
Mixpanel Streams: Watch What Your Users Are Doing On Your Site, In Real Time
If you're running a website, you've probably tried a lot of things to optimize the experience for users: tools like A/B tests, analytics trackers, and feedback forms. But even with these tools, it can still be tricky to figure exactly how people are using a site. And most companies can't afford an eye-tracking lab. Now Mixpanel, the real-time analytics startup that just raised $1.25 million from Sequoia and top angels, has a solution. Today it's launching a new feature called Streams that will let you visualize exactly how people are navigating through a site in real-time. Pick a user, and you can see a history of which pages they've visited, and where they went next.
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