Monday, June 27, 2011

An Open Letter to LivingSocial: Learn from Groupon?s International Mistakes

Another day, another�unfortunate�piece of news out of Groupon's international operations. Today it's that SoSata, Groupon's Indian site, got hacked.��In a letter to users, Groupon encouraged them to change user names and passwords and assured them no financial information was compromised because none is stored on the site.�Compared to the flood of angry headlines about Groupon of late, this is nothing. But the minor blight comes on the same day that the number two daily deals site in the US, Living Social, is also getting more serious about international expansion. The company has acquired three small daily deals sites: DealKeren of Indonesia, its parent company Ensogo which operates in Thailand and the Philippines and GoNabit which operates in Dubai, Abu Dhabi, Lebanon, Jordan and Kuwait. Living Social also announced it's offering daily deals in the Netherlands. This brings LivingSocial's global reach to 21 countries. Assuming Living Social has been watching Groupon carefully, it may be able to avoid making the same costly�international Groupon made�gobbling up sites in far flung parts of the world. That could give Living Social, long seen as the daily deal also-ran, its best opportunity to go head-to-head with the soon-to-be-public market leader.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/tJJQCYjFglA/

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