BillGuard?s ?Anti-Virus? For Bills And Credit Cards Is Now Completely Free For Users

When BillGuard presented their innovative service at TechCrunch Disrupt earlier this year, the startup received fairly positive feedback from the panel of judges, which included well-known investor Fred Wilson. For background, BillGuard alerts users of unwanted charges such as hidden fees, billing errors, scams and fraud on credit card bills. The startup essentially crowdsources scams by alerting you when a charge on your bill is flagged by anyone else using BillGuard or posting scams on online forums. The startup will also take into account its own analysis and monitors the web for any complaints about credit card scams. At the time of TechCrunch Disrupt in May, BillGuard had a freemium model, which charged users for extra services and additional credit cards to monitor (one card was free with the service). During the finalist panel, Wilson suggested that to reduce the friction of use, BillGuard could charge users based on how much the service saved users in terms of fees, as opposed to charging users for additional features and cards.

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dave niehaus george strait