It?s Dangerous To Go Alone: SimpleGeo And Urban Airship Partner Up For Location Notifications

Over the past couple of years, push notifications have become a vital part of the mobile picture. There are so many apps, and so much that you can do on smartphones, that you need a system to alert you when something comes up that you'll want to know about. But these notifications are still not a particularly easy thing for developers to wrap their heads around and implement. That's why Urban Airship exists. And all of the same things can be said about location. Which is why SimpleGeo exists. So it seems to be a good match that the two of them are hooking up for a partnership. As they'll announce as OSCON (the open source developer conference) today, Urban Airship and SimpleGeo have signed a long-term strategic partnership agreement. Given the wide-range of services that both companies offer, this could ultimately mean many things. But the core idea is to provide developers with a simple way to offer location-aware push notifications in their applications.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ylWBWQpfPlI/

audra mcdonald ray stevens