With An IPO On The Horizon, Trulia Adds Social Recommendations For Real Estate Professionals

When selling or buying a house, working with a trusted, certified broker or agent is extremely important. Generally you find trusted real estate agents through word of mouth, whether that be through a neighbor, friend or contact. But as more and more consumers look online to find and sell listings, sourcing personal recommendations can be challenging. Real estate search engine Trulia is adding new social functionality that aims to replicate word-of-mouth referrals for brokers and professionals in the real estate industry. Trulia Social Search essentially brings the verbal endorsement of a preferred agent to Trulia and Facebook, helping consumers discover trusted real estate professionals by searching their Facebook social network for agents and brokers their family, friends and acquaintances recommend. Basically the feature allows consumers to recommend their agent on Trulia and Facebook simultaneously.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iKsF1BY9cwU/

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