Friday, March 9, 2012

Foursquare, VH1?s Save The Music launch badge to raise funds

Posted by on March 8, 2012

VH1?s Save The Music Foundation has been a staple in the network?s efforts to give back to the music community it helps define through its network. The foundation ?is a non-profit organization dedicated to restoring instrumental music education in America?s public schools, and raising awareness about the importance of music as part of each child?s complete education.? In their most recent efforts to leverage social to raise funds for the foundation they?ve teamed up with Foursquare to launch a new badge.

Although Foursquare cofounder @Naveen is leaving the company and at the company?s long-term plans are smartly going way beyond badges and check-ins, it?s great to see when a badge partnership is using with a TV company to do something good like raise money.

According to VH1, ?since its inception in 1997, the�VH1�Save the Music Foundation has provided $48 million in new musical instruments to 1,800 public schools in more than 100 cities around the country, impacting the lives of more than 1.8 million children.? As part of this new partnership ?the first 35k fans that check into a music venue anywhere around the country can unlock the exclusive badge,? and VH1 will donate a dollar per badge.

?Our longstanding relationship with�Foursquare�has demonstrated the power of connecting entertainment and social cause,? said Nigel Cox-Hagan,�VH1?s Executive Vice President, Creative Group and Consumer Marketing. ?By unlocking the Save the Music Badge, fans can supply an entire school with musical instruments. This partnership gives us more ways than ever to support the future of music.?

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